DESIGN YOUR OWN WATCH
What is the secret of our custom watches? How are we able to offer unique automatic watches for the same price as other watch brands that make and sell them in large series?
Clik the following link to begin to customize your own watch
It’s very simple – but complicated at the same time. Compared to other manufacturers who outsource and/or carry out their manufacturing in other countries, at Unity we have the advantage of doing things the opposite way. Read more
IN DEFENCE OF TRADITIONAL WATCHMAKING
Now that so-called “intelligent watches” have entered our lives, I want to defend even more the – let’s call it traditional – manufacture of automatic watches, which have been around for a long time. I’m not against this new category of watches, indeed, I think competition is necessary, even if it only serves to reaffirm a brand’s identity. But I honestly don’t understand the commotion surrounding them or the amount of press and news coverage that’s been dedicated to them. I think it’s been more in response to a very powerful marketing campaign than to the originality of the product or anything new it might offer us. The most pessimistic (or self-interested) commentators even predict the end of the traditional watch industry. So, why am I saying this? Read more
DESIGN YOUR OWN WATCH
Click the following link to begin to customize your watch: design your own watch
Ever since humans have existed they have tried to differentiate and distinguish themselves from others. At first, this was due to a sense of belonging to a different tribe from the others. Then, as their personal needs have grown, they have differentiated themselves from their equals and marked their status or lifestyle with exclusive objects and clothing. By itself, the search for exclusiveness has been, and is, an intrinsic part of human reasoning and one very much associated with luxury and expense.
Running contrary to this tendency, we at Unity don’t believe that exclusiveness can be obtained from whatever costs the most money, but by what is unique and personal –we believe in the luxury of things made to measure. That’s why we decided to offer our clients the chance to participate in the Read more
Diamond Like Carbon
At Unity we’ve gone for an all black watches aesthetic. It’s a striking and very exclusive look, and we use the DLC coating process to achieve the characteristic black color. DLC stands for Diamond Like Carbon, a clear reference to the two main properties of this coating; its toughness and its intense, characteristic black color. Read more
Automatic bronze watches
Bronze is an alloy almost as old as humanity itself, and it has been used in the manufacture of arms, coins, statues, utensils and…bronze watches. It has been the most innovative alloy in history, giving rise to several civilizations during the so-called Bronze Age. The oldest bronze alloys were found in what we know today as Iran and Iraq, and they date from the fourth century BC.
Bronze is the name given to the metallic alloy of copper (Cu) and tin (Sn). The former is the base metal, while the proportion of tin used varies between 3% and 20%. The characteristics and color of bronze Read more
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4 days ago
New limited edition PHANTOM Titanium GMT - ETA 2893 - Available in Kickstater
www.kickstarter.com/projects/1542410278/titanium-watch-phantom-gmt-swiss-eta-2893-2?ref=project_b... ... See MoreSee Less